Four Pillars
The Brief
Five years strong, our partnership with Four Pillars has defined the look and feel of one of Australia’s most iconic gin brands.
The brief: help shape the brand’s visual tone through distinctive, high-quality imagery and video content that capture the essence of Four Pillars — celebrating its craft, creativity, and unmistakable personality across every campaign.
Photography, Videography, Styling
The Solution
Photographer/director Benito Martin and food stylist Jess Johnson, backed by Sam I Am’s full-service production, created content with true stopping power.
More than simply building a library, the work brought Four Pillars’ world to life with effortless creative chemistry — setting a new benchmark for bold, authentic, trend-defining brand imagery across every platform.
What We Delivered
– A rich stills library capturing the craft and character of each campaign — from product details to lifestyle and hero imagery
– Video content that brings the bar to life, showcasing cocktail mixes, hero serves, and the energy behind the pour
What They Said
“Benito and Jess don’t just deliver excellent creative – they set the bar so high, their work ends up on moodboards across the industry (as I’ve heard). They’re also a dream to work with. Meticulous, collaborative, fun – the whole package.”
Bianca Fioritti,
Social Media & Creative Content Lead,
Four Pillars
