Lula Cucchiara for Cover-More Travel Insurance, ‘Like Having Mum On Holiday’
Cover-More and Supermassive have launched their first major brand campaign together, celebrating the exceptional care the travel insurer provides—‘like having mum on holiday, without having mum on holiday.’ Filmed on location in Thailand and brought to life by comedy director Josh Logue, the campaign marks Cover-More’s first major creative work with Supermassive. The shoot features photography by our very own Lula Cucchiara, captured as part of the integrated campaign now live across SVOD, digital, social, and out-of-home.
Learn more about Lula’s recent project at AdNews, B&T, Campaign Brief, and Mumbrella.
Credits
Photographer: Lula Cucchiara
Client: Cover-More
Creative Agency: Supermassive
Production Company: Somewhere Nowhere
Director: Josh Logue
Executive Producer / Producer: Zac Warneford
Stylist: Ashley Marcos
Category : Lula Cucchiara
