Benito Martin and Alex Reznick for Bonsoy

Shot by Benito Martin and retouched by Alex Reznick for Bonsoy‘s new brand platform launch via Thinkerbell, ‘But is it Bonsoy‘.

“Simon & Jasmine at Thinkerbell brought us the killer ‘But is it Bonsoy’ brief that places the iconic Bonsoy pack design at its centre. We loved embellishing each execution to build worlds & create a narrative to play in. Having the trust & understanding of a strong agency team goes a long way, and enables us to push above and beyond the concept.” – Rich Cole, Executive Producer @ Sam I Am