David Cohen de Lara for Bonds ‘White Christmas’

Dec 05, 2018 /

David Cohen de Lara for Bonds ‘White Christmas’

Bonds have released their latest campaign ‘White Christmas’ shot by David Cohen de Lara working with Leo Burnett Melbourne

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Shot on location against contrasting salt flats, Bonds is celebrating a white-hot Aussie Christmas with its new festive campaign.  The hero film, the third in a trilogy directed by Gracie Otto, follows a group of Bonds clad mates enjoying a White Christmas, Aussie style, in their makeshift salt flat hangout, while Bonds dressed tots and toddlers celebrate in the sand dunes. 

Stills Production: Sam I Am Management 
Stills Photographer: David Cohen De Lara 

Client: Bonds
Head of Marketing: Emily Small
Marketing Manager: Kelly McBride
Brand Manager: Kedda Ghazarian
Assistant Brand Manager: Taylah Johnson

Creative Agency: Leo Burnett Melbourne 

Media Agency: OMD Melbourne 

Film Production: Playtime
Director: Gracie Otto
DOP: Stefan Duscio
Executive Producer: Oliver Lawrence
Producer: Tom Slater
Stylist: Emma Kalfus
Hair & Makeup: Daren Borthwick & Gillian Campbell

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