The Woolmark Company – ‘Live & Breathe’ photographed by Michael French


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Michael French worked with Woolmark to shoot Merino wool performance fiber activewear. The shoot focuses on real athletes, high jumper Amy Pejkovic and Olympic runner Jeffrey Riseley.  

Says Woolmark ‘The unique benefits of Merino wool sportswear allow it to act like a second skin, helping athletes perform at their peak, from sea-level to mountain top. In contrast to synthetics, Merino wool can absorb moisture vapour which means less sweat on your body. Merino wool even absorbs and locks away the odour molecules from sweat, which are only released upon washing. Merino wool is also an active fibre that reacts to changes in body temperature. Its unique crimp structure helps you stay warm when the weather is cold, and cool when the weather is hot. And as a natural fibre, evolved over thousands of years to protect sheep against the elements, Merino wool absorbs UV radiation, making it a good choice for a wide range of outdoor activities.”

Photographer: Michael French
Client: The Woolmark Company
Shoot: Live & Breathe

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