Alan McFetridge is the leading automotive specialist photographer in Australia, and works internationally across automotive, landscape, portraiture, interiors and architecture. His work explores the power of the vernacular through strong visual narrative.

Alan has shot for major automotive brands – Lexus Australia and USA; Toyota Australia, Europe and UK; Ford Australia and China; Honda USA; VW Australia, New Zealand and USA; Hyundai and Yamaha – as well as for leading lifestyle, fashion and travel brands – Tanqueray UK, Nike, Sony, Air New Zealand and Tourism Victoria.  

His work has been awarded the Environmental Awareness Bursary from the Royal Photographic Society, shortlisted for the Royal Academy’s Summer Exhibition, exhibited at The National Portrait Gallery and named as a finalist in the Royal Photographic Society International Print Exhibition. His work was recently published in The Guardian, and is regularly featured in publications such as Communication Arts, Creative Review, The AOP Awards, PDN and Lurzers Archive.

Alan recently published his first book, On The Line which explores the forced migration of people, both on small and large scales, due to economic, social, political and environmental events. His work examines the relationship between personal experience and ‘the event’, and asks the timely question ‘where will we go, as a species, when we can no longer inhabit the lands we have since our beginnings’? (Juan Ruben Reyes).

Born in New Zealand and based in London, Alan travels to Australia often on commission.

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