Lula Cucchiara brings her distinctive, human-led approach to Allianz’s "Care Never Gives Up" campaign for Football Australia and the Socceroos, created by Howatson+Company.
Shot for the campaign’s OOH rollout, Lula captures the spirit of football through intimate, emotionally charged imagery that puts people and connection at the heart of the work. Her ability to find authentic moments within a high-profile commercial campaign gives the imagery a sense of energy and immediacy, while maintaining the cinematic quality that defines her work across stills and motion.
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