Nov 26, 2019 /

Chapter One Exhibition Champions Young Women In Photography

Nurturing the careers of young women in photography, Sam I Am’s mentorship program, Chapter One, is excited to present the work of its eight protégé photographers at a special exhibition held at Pix On Location in Alexandria at 6pm on Thursday, December 12th2019.

Featuring the visual stories of Chapter One mentorship participants, the photography on show is the culmination of three month’s worth of work that saw each successful applicant paired with a Sam I Am photographer. Helping them to cultivate their story, the program included guiding the photographers through concept development and refinement, pre-production, shooting their vision, then working with their mentor to edit each story or series.

Exhibiting photographers are Alice Ballhausen, Amy Kennett, Claire Armstrong, Hyun Lee, Karen Trang, Lilli Waters, Lucy Deverall and Susie George. The mentors they worked alongside include pro photographers Billy Plummer, Craig Wall, David Cohen de Lara, James Marcus Haney, Paul Barbera, Tobias Rowles and Benito Martin. Creative industry mentors were Josephine Burns, Matt Ennis, Lucy McGinley, Scott McClelland, Matt Smith, Alex Toohey, Simon Dall, Jon Kelly and Paul Bruce.

A special thanks goes out to Chapter One exhibition sponsors: Pix On Location, Special, Alex Reznick, Glue Society, Cream Electric Art, Killanoodle, Four Pillars, Yulli’s Brews, Batlow Cider Co, Catfish Media, Sydney Brewery,The Bogey Hole Café and P4. Design.

Event Details:
What: Chapter One Exhibition
Where: Pix on Location, 6B Hiles St, Alexandria
When: 6pm on 12th December 2019
Please RVSP to:

Sep 25, 2019 /

Paul Barbera Collaborates with Craig Waddell For “Where They Create”

“I feel I make my best work when I’m committed to the process and intrigued by surprises without any concern for the end product.” – Craig Waddell

Paul Barbera had a very insightful and inspiring 3 hour visit to Sydney Painter, Craig Waddell’s studio as part of his ongoing project Where They Create. Waddell is a painter who creates large textural works that explore both the sublime and the imperfect, envigorating all of the senses.

Barbera captures Craig’s artistic space perfectly, showcasing the seamless nature of Craig’s intertwining worlds, “I like to live amongst my work and even more so now as it is changing a lot.”

Sep 16, 2019 /

There Is No Planet B!

Sam I Am will be joining the Extinction Rebellion contingent to the Global Climate Strike, where we’ll stand in solidarity with School Strikers, Unions, Australia and the world to stand up and confront the climate crisis!

“The truth is: the natural world is changing. And we are totally dependent on that world. It provides our food, water and air. It is the most precious thing we have and we need to defend it.” (David Attenborough)

Australia is on the front lines of the Climate Emergency, and on September 20th, we’ll tell the government that we need a new, fossil-free future to ensure a sustainable future for all Australians.

The air we breathe, the water we drink, the earth we plant in, the food we eat, and the beauty and diversity of nature that nourishes our psychological well-being, all are being corrupted and compromised by the political and economic systems that promote and support our modern, consumer-focussed lifestyles.
We must act while we still can. What we are seeing now is nothing compared to what could come.
The Extinction Rebellion contingent will meet at 11am at the south side of Hyde Park, near the Pool of Reflection.

“I want you to act as you would in a crisis. I want you to act as if our house is on fire. Because it is.” 
 – Greta Thunberg

Sep 05, 2019 /

The Perennial Makers

Benito Martin continues to capture the magic of makers across the globe in their creative elements, all completely unique and equally inspiring through their individual skill and talents.

Perennial creators Lillian Khallouf, Ashleigh Holmes and Holly Ryan are the most recent Makers shot by Benito for the Bed Thread’s series.

Aug 26, 2019 /

Sam I Am Announces Chapter One

Let’s face it, females are way under-represented in pro photography.

At Sam I Am we think this kind of gender imbalance is well overdue for a makeover. That’s why we’re doing something positive to help rewrite the story for young women in photography. We’ve created Chapter One, a unique mentorship program designed to level the playing field and give the very best young female talent out there a new beginning to their stories.  A genuine career kickstart they both need and deserve.

Chapter One offers something money can’t buy. A genuinely hands-on 1-on-1 experience within a commercial photography practice.

We’re offering a unique 3 month Mentorship Program where each successful applicant will be paired with a Sam I Am artist to gain invaluable knowledge via access to a range of diverse talent and skillsets – stylists, assistants, retouchers, producers, agency creatives and more – all successful, top-of-their-game and well known within the industry.

We’re looking for young women with visual stories they want to tell, or a series or image they want to produce. Over the three months you’ll have one-on-one access to your Sam I Am mentor who’ll help you develop it. Ultimately the final images will be shown at an exhibition attended by industry creatives.

If you are a young woman with passion, commitment and a visual story to tell we want to hear from you.

Download the application pack here:
Chapter One Application Pack

Download terms and conditions here: 
Chapter One Terms and Conditions

Thank you to our partners for making this possible:





Aug 15, 2019 /

Tobias Rowles shoots for Devil’s Corner

“Every day we’re caught between Devil’s Corner and the deep blue sea. But there’s really only ever one choice…”

Between the Tasman and the Tasmanian wilderness, Tobias Rowles captures the quaint scenery of a vineyard for Devil’s Corner’s new campaign. 

Aug 02, 2019 /

Paul Barbera Collaborates with Olaf Breuning For “Where They Create”

Paul Barbera photographed Swiss-born artist, Olaf Breuning, as part of his ongoing project Where They Create. Breuning has had a number of solo exhibitions at galleries around the globe and been the focus for works such as “The Madness We Call Reality” at the NRW-Forum.

When asked what his dream project is, Breuning responded “anything that makes me feel good about myself and the time I live in”. Barbera photographed Breuning’s workspace, a newly converted double garage, and the plethora of half finished projects.  

Jul 23, 2019 /

Welcome to The Makers

Benito Martin has taken on an exciting new project shooting for Bed Thread’s new series The Makers. Each week, The Makers take you on an exclusive tour of the creative spaces of some of today’s innovators, artisans, and crafters from all different walks of life. Through his images, Benito endeavours to capture the magic of these makers within their creative abodes. From the floral virtuoso Emily Smith, digital artist Dina Broadhurst, to design guru and editor Talisa Sutton, each is celebrated for their unique talents and distinctive style through the creative lens of Benito.