Sammy Simpson

Sammy / Founder & Creative Director

Sam loves creative people.

This determined, loyal, lioness has been championing creativity for 25 years. She understands the power creativity has to make a difference. How it can build brands, grow businesses, and most importantly, change hearts and minds.

What began as junior roles in photography studios grew into a lifelong passion for enabling creative people that took her all over the world and back to Australia again.

Sam’s driven to make a difference in the creative industries.

Founding ‘Sam I Am’ in 2002, and Short Term Girlfriend in 2020 because she’s passionate about connecting talented creative people with businesses that value them. Helping drive collaborations, and changing the way creative careers are managed, for the better.

Rich Cole


Rich is one of the most respected producers and operators in the business. Notorious for his creative passion, attention to detail, and dogged determination. Rich has been wrangling creatives, clients and some pretty hairy budgets/projects for over 10 years.

Before joining SIA in 2020, he produced for some of the world’s most successful commercial & fashion photographers. And led creative campaigns for the likes of Cartier, Louis Vuitton and Rolls Royce/VW.

Experienced in producing an array of content including film, stills, digital, experiential, and integrated campaigns,

Rich understands and respects the level of creative commitment it takes to deliver a world-class production service.

From location, casting & styling, to lighting, crew and how the shoot is scheduled, no stone is left unturned.

Anna Morwenna

Anna / Senior Agent

Anna’s a people person, she’s also a results person. Adding genuine value to both the artists, and clients she represents.

She’s more than a curator of exceptionally talented artists, she’s a champion of them. Supporting, mentoring and challenging them to be the best they can be.

Super organised. Love a spreadsheet. Love a deadline. She partners with her clients to achieve the outcomes they need.

With extensive production and post-production experience, Anna understands creative people, industry processes and clients’ expectations. She knows how to make creative collaboration happen, and deliver extraordinary results.


Harry / Junior Producer

Harris is the king of ‘can-do’ and the newest member of the team.
A rising star in the world of photography and film production. His dogged determination, creative problem-solving skills, and positive energy are a testament to his unwavering commitment to the craft.

Harry’s enthusiasm to learn has earned him the respect of his artists and our clients alike. His willingness to rise to the challenge, no matter what, is contagious.

Harry’s deep understanding and connection to the creative process comes from his dream of one day directing and writing his own screenplays. We see an exciting future ahead. Harry has all the makings of a world-class producer and agent.

Mark Issa

Mark Issa / Finance

Hard on numbers, Mark’s always had a soft spot for creative people. Which is why we love him. Well, one of the many reasons.

Born and raised in Egypt, Mark moved to Australia in 2009 to pursue his love of maths/accounting, spreadsheets and Tim Tams, Vegemite and bacon & egg rolls.

Mark’s a problem-solver who loves creating, implementing, and improving systems and processes. Yep, some people love cars, and others cats, Mark loves financial efficiency. Luckily for us, his passion for making finances tick brings clarity and simplicity to our finance process and our team, so they/we can focus on what they/we do best – creativity.

Meticulous and organised, Mark’s attention to detail is legendary.

Mark is a Member of the Institute of Public Accountants (MIPA) and holds a Graduate Certificate of Public Accounting and a Bachelor of Accounting. We couldn’t ask for a better person to lead our finance department.