Sam I Am artists Benito Martin and Oriana De Luca join forces on Blundstone’s global "Wear Summer Out" campaign, created by Thinkerbell and rolled out across OOH markets internationally.
Photographed by Benito and styled by Oriana, the campaign puts Blundstone footwear at the centre of a series of relaxed, confident summer looks. Oriana’s wardrobe styling brings a considered fashion perspective to the work, pairing the brand’s signature footwear with contemporary, effortless looks, while Benito’s photography captures the attitude and personality of each frame.
The global campaign showcases the versatility of Blundstone through bold, pared-back imagery with a distinctly Australian sense of summer -- bringing together commercial photography and fashion styling for a campaign designed to work across markets worldwide.
Explore more work across our commercial directors and photographers rosters, or get in touch with Sam I Am to discuss your next campaign.
