Lula Cucchiara brings her cinematic, human-led approach to Canberra University’s latest OOH campaign, created by Last Humans.
The campaign captures the feeling of university life through a series of nostalgic, intimate moments, with Lula finding the small details and interactions that make the experience feel personal and familiar. Her use of natural light, colour and candid observation gives the imagery a sense of warmth and authenticity, allowing each frame to feel like a memory in the making.
With her ability to move between commercial photography and emotionally driven storytelling, Lula creates imagery that feels youthful and immediate without becoming overly polished -- bringing a distinctly human perspective to the campaign and its outdoor rollout.
Explore more work across our commercial directors and photographers rosters, or get in touch with Sam I Am to discuss your next campaign.
