Nere
The Brief
Lifestyle, product, and motion content built for TV, social, digital, and eComm – all shot in just two days across nine locations.
Frost Collective tapped Sam I Am to deliver Nere’s first-ever brand campaign: an extensive content library, without compromise.
Photography and Film Direction, Script Development, Storyboarding, Styling, Casting, Locations, Crew, Unit, Coordination
The Solution
We paired two of our rostered artists, Tobias Rowles and Benito Martin to work side-by-side, capturing stills and motion in perfect sync.
Our team managed script development, casting, styling, locations, photography and video, maximising every moment on set to produce a cohesive, elevated campaign – balancing lifestyle moments with product-driven storytelling.
What We Delivered
The result: a bold, unified campaign designed to perform seamlessly across every platform. – Video: 60” hero film · 30” film · 4 x 15” social films – Stills: 40 images spanning lifestyle and product content for campaign and eComm
What They Said
This campaign was all about collaboration at its best. Tobias focused on his directing capabilities and bringing out the energy of the talent in the lifestyle stills, while Benito leaned into his incredible eye for product.
Each playing to their strengths and elevating the other’s work to deliver a unified brand campaign.
Our producers worked tirelessly behind the scenes, solving challenges as they arose and making sure every detail came together across two packed shoot days.
The vibe on set was nothing short of electric; positive, creative, and energised, and that spirit shines through in the final campaign: bold, seamless, and built to perform brilliantly across every platform.”
Rich Cole,
Executive Producer,
Sam I Am
