Benito Martin shoots a playful, close-up perspective for Gippsland Dairy’s "Let The World Wait" campaign, created by Special Australia.
Shot in tightly cropped frames, the campaign zeroes in on people completely absorbed in the simple pleasure of enjoying their yoghurt -- blissfully unconcerned with whatever else is happening around them. The intimate compositions and products featured put texture, expression and small moments of indulgence front and centre, giving the imagery a sense of humour and immediacy.
The result is bold, characterful commercial photography that invites you to stop, savour the moment and, for once, let the world wait.
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