Billy Plummer brings his distinctive approach to wildlife and natural-world photography to Singapore Zoo’s Imagine Wilder brand launch campaign, created by TBWA Singapore.
A highly technical shoot, the campaign required Billy to capture hundreds of plates in various environments around the park, bringing together wildlife, people and the surrounding environment. Each element was carefully photographed to build the final imagery, requiring precision, patience and an instinctive understanding of both the subjects and their surroundings.
Moving between wildlife, portraiture and expansive environmental imagery, Billy brought a cohesive visual language to the campaign while capturing the scale and energy of Mandai Wildlife Reserve. The result is a striking body of commercial photography that brings the campaign’s vision of a wilder world to life.
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