For The Lottery Corporation’s Set For Life campaign, Lula Cucchiara's photography captures the lengths people will go to for the things they dream about.
Created by Special Australia, the campaign taps into the everyday ambition, humour and determination behind the idea of being “set for life”. Lula’s images capture these moments with a candid, cinematic sensibility, bringing a sense of personality and spontaneity to the campaign.
Known for her instinctive approach to people and storytelling, Lula creates commercial photography that feels natural rather than overly staged. Her ability to find character within a brief gives the Set For Life imagery an energy and authenticity that carries across the campaign.
Explore more work across our commercial directors and photographers rosters, or get in touch with Sam I Am to discuss your next campaign.
