Sinéad McDevitt | AV Jennings “A Sweeter Deal”
AV Jennings /A Sweeter Deal
How do you celebrate a property developer’s landmark birthday?
With 892 home-baked, hand-iced cupcakes.
To mark their big birthday, AV Jennings were gifting $8k to customers
on 80 properties across the country. They needed a 30 second TVC
w/digital and print touch points — and a sticky idea to drive it all.
DIRECTOR, ART DIRECTOR / Sinéad McDevitt
WRITER / Sinéad McDevitt, Anne Fleming
ANIMATION / Glen Hunwick
AGENCY / Purpose