Sinéad McDevitt | AV Jennings “A Sweeter Deal”

AV Jennings  / 

A Sweeter Deal

TVC
35 secs

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How do you celebrate a property developer’s landmark birthday?
With 892 home-baked, hand-iced cupcakes.

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The brief

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To mark their big birthday, AV Jennings were gifting $8k to customers
on 80 properties across the country. They needed a 30 second TVC
w/digital and print touch points — and a sticky idea to drive it all.

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DIRECTOR, ART DIRECTOR / Sinéad McDevitt

WRITER / Sinéad McDevitt, Anne Fleming

ANIMATION  / Glen Hunwick

AGENCY / Purpose