Sinéad McDevitt | Rebel Y-Bell “The New Fit”
REBEL /The New Fit
Meet the YBell, exclusive to Rebel.
Kettlebell, dumbbell, pushup bar and medicine ball – in one.
Designed by an award-winning product designer and a frustrated personal trainer,
inspired by the nagging thought:
There *must* be a simpler way to train.
Five years of blood, sweat and prototyping later… behold their newborn creation.
DIRECTOR / Sinéad McDevitt
PRODUCTION COMPANY / FINCH
PRODUCER / Bryce Lintern
SET + PROPS BUILDER / Jacqui Hudson
DoP /Simon Higgins