Sinéad McDevitt | Rebel Y-Bell “The New Fit”

REBEL  / 

The New Fit

TVC
45 secs

Meet the YBell, exclusive to Rebel.

Kettlebell, dumbbell, pushup bar and medicine ball – in one.

Designed by an award-winning product designer and a frustrated personal trainer,
inspired by the nagging thought:

There *must* be a simpler way to train.

Five years of blood, sweat and prototyping later… behold their newborn creation.

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DIRECTOR / Sinéad McDevitt

PRODUCTION COMPANY / FINCH

PRODUCER / Bryce Lintern

SET + PROPS BUILDER / Jacqui Hudson

DoP /Simon Higgins